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Turn Up the Culture in NOLA

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🌟 Coca-Cola’s taking you to the Essence Festival!
2 winners score a trip to New Orleans with flights, hotel, festival access & $3K cash to play with.
That’s an $11K vibe!

Entry Frequency:
Daily Entry

Eligibility:
Open to residents of the fifty (50) United States and DC ages 18 and older.

Start Date:
April 7, 2025

End Date:
May 31, 2025

Official Rules:
View Rules Page

Prizes:

Two (2) Winners will receive:

A 4-day/3-night trip to the Essence Festival of CultureTM in New Orleans, LA from July 4, 2025 to July 7, 2025 for winner and two (2) travel companions. Trip includes:

  • round trip economy air transportation for winner and two (2) travel companions from a major airport near winner’s home (determined by Sponsor in its sole discretion) to New Orleans, LA
  • three (3) nights hotel accommodations (standard room, triple occupancy) in a Sponsor-specified hotel for winner and two (2) travel companions
  • a $350 Sponsor-specified ground transportation gift card
  • $3,000 total awarded in the form of three (3) Sponsor-specified Virtual Prepaid cards to be used as follows: $1,000 for spending money or to offset taxes for the winner and $1,000 for spending money for each of the two (2) travel companions

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